Sunday, May 3, 2009

The Jesus Trigger


1. The tendency for any reference to the word "Jesus" to completely derail a conversation. Others will completely validate or devalue your statement based upon presence of this word alone.

2. More broadly, any word whose presence in a conversation derails the conversation from all reason and diverts it onto an emotional track.

Salesmen, significant others who want to win an argument when they're losing, and your mother are all experts at using the Jesus Trigger.

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